Experience
Relevant
(UX / UI / Product / Web)
UX LEAD
Krunchbox India Pvt Ltd
05/2025 - 11/2025
Led UX for the Krunchbox analytics platform, designing AI-driven insights and interactive dashboards for data-heavy decision making.
Defined end-to-end user flows, interaction patterns, and UI standards in close collaboration with product and engineering teams.
Improved UX quality and team alignment through structured design processes, documentation, and shared design principles.
SENIOR UX DESIGNER
Raytex IT Services LLP
01/2017 - 04/2025
Led the design of workflows and interfaces for enterprise platforms including eModal Pregate Terminal Services, eModal Port Portal, and Envio 360.
Built cohesive design and identity systems to unify user experience across logistics and port-operations products.
Collaborated cross-functionally to transform complex operational processes into clear, intuitive enterprise UX solutions.
UX / UI DESIGNER
Efficacy Systems Pvt Ltd
06/2015 to 12/2016
Designed and prototyped Reefer-Watch 2.0 (web and mobile), a reefer container tracking application for Mark IT Services.
Worked with early responsive design patterns and browser compatibility challenges using Photoshop, Illustrator, Marvel, and InVision.
FREELANCE UX DESIGNER & WEB DEVELOPER
Designed and developed custom websites, including WordPress themes and CMS workflows.
Managed end-to-end project delivery from requirements gathering to deployment for diverse client engagements.
WEB DESIGNER
11/2008 - 01/2013
New Media Communications Pvt Ltd
Designed and developed HTML/CSS websites and WordPress portals for digital magazine properties.
Delivered clean, editorially aligned layouts for early web platforms prior to responsive and accessibility standards.
Other
(Animation & Creative Direction)
FOUNDER & ANIMATION DIRECTOR
Fantasee Magic Effects Pvt. Ltd.
03/2004 - 11/2008
Founded an independent animation studio and directed end-to-end production pipelines.
Wrote, storyboarded, and directed the full-length 1-hour animated feature Twist of Luck.
Oversaw creative direction, animation, team workflows, and project delivery.
Worked simultaneously on contract-based animation and design projects (including Nidus Technologies, 2006–2008).
EARLY CREATIVE & TEACHING CAREER
Teaching • Freelance • Studio Roles
1999 - 02/2004
Multimedia teaching faculty, mentoring students in digital design and animation fundamentals.
Freelance animator in Mumbai, delivering rotoscoping, design work, and 3D animation.
Created the commissioned 3D animated short Don Quixote for the Spanish Embassy, Singapore.
3D modelling and animation artist at Genesis Softlabs, working on game design and interactive multimedia using Macromedia Director.